The Lady Dior: A Constantly Reinvented Icon​

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2024

Window Displays for Dior

Natural Crystals ​

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I am proud to unveil the crystallized version of the iconic Lady Dior for the opening of Dior’s new Flagship Store in Vienna. A dazzling prelude in the window, this legendary bag is (re)revealed in a multitude of variations, magnified by minerals in a captivating color scheme—a testament to the power of craftsmanship and innovation.

At once a symbol and a legend, the Lady Dior epitomizes Dior style, standing at the intersection of timeless elegance and audacious reinvention. Its pared-down, architectural design, enhanced by the signature graphic lines of cannage, merges with the eternal codes of the House and the plurality of its savoir-faire.

For this special creation, I utilized a refined technique developed over the past decade, transforming natural minerals and oxides into radiant crystals. This process beautifully fuses raw natural elements with meticulous craftsmanship, highlighting the dialogue between nature and design.

I am honored to have been part of this collaborative journey with Dior, bringing this vision to life. A heartfelt thank you to the talented and dedicated members of my team—Moritz, Jake, Susanna, Geke, and Arie

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Images in Vienna: Kirsten Pelou

Images and video in Rotterdam: 

   Direction: Tom van Huisstede - studio oktober

   DOP: oscar - Studio Oktober

   Light: Vincent Houtman & Chris Groos

   Production: Sticky Stuff Agency